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I created the logo with Back To Front for Del Preston.

Del Preston is a pizza pop-up at restaurant One Sixty City. The team came to Back To Front with an interesting, fast-paced challenge: just two weeks to create a brand identity that made sense of their name (referencing the famous 1980's super-roadie) – one that felt exciting but not too… random. They wanted Back To Front to rip off an 80's rock aesthetic, but do so in a way that wouldn’t alienate or confuse customers. All character illustrations done by Paul Jackson. 


© Rudi de Wet Studio